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How To Run A 90-Day Growth Audit With AI (Step-By-Step)

Most growth audits are a performance. Someone shows up with a slide deck, interviews a few stakeholders, and delivers a 40-page PDF that lives...
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Google’s AI Announcements Are Events, The New Search User Is The Trend

Google’s Keyword Team published their recap of the biggest AI announcements from April 2026. Cloud Next ’26 introduced the Gemini Enterprise Agent Platform and...
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Condé Nast CEO: Plan As If Search Traffic Will Be Zero

Condé Nast CEO Roger Lynch says he told company teams to plan their businesses as if search traffic were zero. Lynch made the comments in...
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Schema Markup Didn’t Move AI Citations In Ahrefs Test

Schema markup is far more common on pages cited by AI. But a new Ahrefs report found that adding it didn’t result in a...
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How To Run a Technical SEO Audit for AI Search Visibility

This post was sponsored by JetOctopus. The opinions expressed in this article are the sponsor’s own. How do I optimize my site for ChatGPT and...
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90-Day AI Search Sprint: How To Rebuild Marketing For AI Visibility

AI visibility is a learnable, measurable skill: The 90-day playbook to build it is here. When a potential customer asks Gemini or Claude to recommend...
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Why Your SEO Work Isn’t Getting Implemented (The IT Line Of Death)

I recently spoke with an SEO who, along with his entire team, had just been laid off. The company was rapidly losing organic traffic,...
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