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What Does the TikTok Sale Mean for Advertisers?

Key Takeaways The TikTok sale is complete. TikTok USDS Joint Venture LLC closed on January 22, 2026, placing majority control in the hands of American...
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Ubersuggest Keyword Ideas: What the Data Actually Tells You

Key Takeaways Keyword volume is one signal, not the full story. It tells you that demand exists, but not where it lives, how it’s being...
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Google Quietly Changed How Search Terms Are Reported For Some AI Queries

Google quietly updated one of its Google Ads help pages with a clarification that could raise concerns for some advertisers. The updated documentation suggests that...
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Google Search Algorithm Changes: 2026 Update

Key Takeaways Google’s 2024 API leak confirmed that click data and user engagement signals carry more weight in rankings than the search giant has publicly...
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Google’s UCP Update: Carts, Catalogs, And Loyalty In AI Shopping

Google’s Universal Commerce Protocol can now handle shopping carts, live catalog queries, and loyalty program benefits for AI agent transactions. On March 19, Google announced...
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Google Ads Will Limit Access To Older Reporting Data

Google Ads published new reporting data retention limits that change how long advertisers can access historical performance data through the interface and APIs. The...
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I Helped Build Google’s Keyword System. Here’s Why It’s Becoming Obsolete

If you’ve been running Google Ads for more than a few years, your job description has changed without your consent. Match types that once...
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