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12 Best Google Analytics Reports Used by Expert Marketers

Key Takeaways Google Analytics 4 (GA4) replaced Universal Analytics in July 2023 and introduced a completely redesigned reporting interface.  Standard reports are pre-built and cover everyday...
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Google Analytics Adds AI Assistant As Default Channel Group

Google Analytics added an “AI Assistant” default channel group for traffic from recognized AI chatbot referrers, with Google naming ChatGPT, Gemini, and Claude as...

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