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Why Incrementality Testing Alone Won’t Fix Your Paid Media Budget – The Missing Metric

Incrementality testing has become the default answer to a problem most direct-to-consumer brands genuinely have. Platform attribution disagrees with itself; Meta and Google routinely...
Tech

Potholes cost cities millions: This company is using AI and trucks to fix them

Potholes are a pesky problem — just ask scooter company Lime, which listed them as an official risk to its business in its IPO...

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