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SERP FAQ Removal & New Data Challenge Schema’s AI Search Value

Schema markup had a rough week. Google ended FAQ rich results. Four days later, Ahrefs published a report, finding that adding JSON-LD didn’t produce...

Google’s New AI Search Guide Calls AEO And GEO ‘Still SEO’

Google published a new documentation page to help websites optimize for generative AI features in Search, including AI Overviews and AI Mode. The page, “Optimizing...

How To Measure AI Search: Current KPIs You Need To Know

If your organic traffic is down but your pipeline looks fine, you’re not imagining it. AI-generated answers are intercepting the journey earlier, meaning users...

Google Quietly Changed How Search Terms Are Reported For Some AI Queries

Google quietly updated one of its Google Ads help pages with a clarification that could raise concerns for some advertisers. The updated documentation suggests that...

Google Search Algorithm Changes: 2026 Update

Key Takeaways Google’s 2024 API leak confirmed that click data and user engagement signals carry more weight in rankings than the search giant has publicly...

Google’s AI Announcements Are Events, The New Search User Is The Trend

Google’s Keyword Team published their recap of the biggest AI announcements from April 2026. Cloud Next ’26 introduced the Gemini Enterprise Agent Platform and...

Condé Nast CEO: Plan As If Search Traffic Will Be Zero

Condé Nast CEO Roger Lynch says he told company teams to plan their businesses as if search traffic were zero. Lynch made the comments in...

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