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Meta Doesn’t Know What Business It’s In & The Traffic Data Shows It

On Friday, May 8, 2026, The New York Times published a guest essay by investigative journalist Julia Angwin with a headline that demands attention:...

GA4 Tracks AI Assistant Traffic, FAQ Results Gone

Welcome to this week’s Pulse. The updates affect how you measure AI assistant traffic, what structured data does for visibility, and how a major...

Direct Traffic & Popularity – Correlation, Not Causation

Last week, Cyrus Shepard published an AI citation ranking factors study, and it created a lot of noise on X, LinkedIn, and a number...

Condé Nast CEO: Plan As If Search Traffic Will Be Zero

Condé Nast CEO Roger Lynch says he told company teams to plan their businesses as if search traffic were zero. Lynch made the comments in...

Lessons Learned From Adobe’s 2026 Q2 AI Traffic Report

The sign on AI-referred traffic conversion flipped. I’m not sure if enough of us have noticed. Twelve months ago, visitors arriving at U.S. retailers from...

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